BCOM 426 Week 4 Team Assignment Media Campaign Proposal

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Select one of the organizations and create a profit-generating activity, product launch, grand opening, Initial Public Offering (IPO), and community event for your selected organization. This activity will be the basis for your Media Campaign Proposal.

Develop a 2,100- to 2,450-word media campaign proposal in which you address the following:

·         Provide an overview of your selected organization.

·         Describe your selected activity.

·         Conduct a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis of the

           activity.

·         Describe the target market for your campaign.

·         Describe the communications goals for your media campaign.

·         Recommend at least two media strategies that must be used to achieve the communications goals

          of the campaign.

·         Analyze the affect of regulations on your proposed media campaign.

·         Describe how end result of the campaign will be evaluated.

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